# Statistics

Sales analytics, product performance, and visitor activity.

## Sales Charts

Four interactive charts show sales data at different granularities. Use the year, month, and day dropdowns to navigate, then click **Go** to update.

| Chart | Shows |
| --- | --- |
| Yearly | Total sales per year, from your first order to the current year. |
| Monthly | Sales by month for the selected year. |
| Daily | Sales by day for the selected month. |
| Hourly | Sales by hour (0-23) for the selected day. |

## Popular Products

Products ranked by total quantity sold (from Processing and Completed orders). Shows the product name, units sold, and percentage of total sales. Click a product name to view its detailed statistics.

## Most Viewed Products

Products ranked by page view count. Shows view count and percentage of total views.

## Search Terms

Keywords customers have searched for on your store, ranked by frequency. The table shows:

| Column | Description |
| --- | --- |
| Rank | Position by hit count. |
| Search Term | The keyword or phrase searched. |
| Hits | Number of times the term was searched. |
| Percentage | Proportion of all search activity. |

Click **Clear Log** to delete all recorded search terms.

## Best Customers

Customers ranked by total spend from Completed orders only (status 3). Shows customer name, total amount spent, and percentage of overall sales. Click a customer name to view their account.

## Users Online

Currently active visitors with sessions in the last 30 minutes. Toggle the link at the top of the tab to show or hide bot traffic (bots are identified by having no session activity beyond the initial request).

| Column | Description |
| --- | --- |
| Admin | Icon indicating whether the visitor is an admin user. |
| User | Guest or logged-in customer name (linked to their account if registered). |
| Location | The page URL the visitor is currently on, with a link to open it. |
| Session Started | When the visitor's session began. |
| Last Activity | Time of the visitor's most recent page view. |
| Session Length | Duration in minutes since session start. |
| IP Address | Visitor's IP address, linked to a WHOIS lookup. |
